Changing the World: Entrepreneurship -How Innovation and Entrepreneurial Behavior Changes the World ©
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Jack M Wilson, Ph.D.,
President Emeritus and
Distinguished
Professor of Higher Education, Emerging Technologies and Innovation
Jack M. Wilson, PhD
Jack M. Wilson Center for
Entrepreneurship |
Changing the World: Entrepreneurship
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Text)
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"Changing the World: Entrepreneurship -How Innovation and Entrepreneurial Behavior Changes the World ©" is a text that serves as an introduction to these topics for students majoring in management, engineering, science, technology, health sciences, and any other field interested in changing the world through innovation and new ventures. Changing the World: Entrepreneurship is intended to be more inclusive than most existing introductory texts in entrepreneurship that often take the "Shark Tank" style of introduction to new venture creation. The text includes many examples of new venture creation and includes topics like the Lean Launchpad, Business Model Canvas, Effectual Entrepreneurship, and Business Planning, but goes beyond those standard topics to show that innovation and entrepreneurial behavior are critical for social entrepreneurship, charitable ventures, and for the survival of long successful enterprises. Going beyond entrepreneurship also means that the text takes an evidence based critical analysis of topics that endeavors to present the positive and the negative, the proponents and the critics, of various models and issues. The text shows why the countries of the world care about (and should care about) entrepreneurship and innovation and the social challenges that may be perceived as the result of change.
"Changing the World: Entrepreneurship" is written to be accessible to students with no background in management or entrepreneurship by presenting topics from first principles. It is not intended to make the student an expert on marketing, finances, business development, management strategy or other business topics, but is designed to give the student enough information to know that these topics are important in any innovative project and a basic understanding of how to work with other professionals with expertise in these topics to advance their innovative ideas.
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Jack M Wilson, Ph.D.,